for the growing success of ambitious brands and companies!
Why it is not enough to “just” be a photographer!
One thing is clear to us: in advertising photography it is not enough to “just” be a photographer. The term “just” is briefly explained: With the flood of photographers these days and all the photographic areas that exist, it is becoming increasingly difficult for brands and companies to find the right partner for the right project. In advertising photography, it is not enough to “just” press the shutter button or take “nice” pictures.
The complexity of the subsequent actions required with the image material is significantly different in advertising photography than is the case with wedding photography, for example. There are numerous points to consider in advertising that most (non-genre) photographers don’t think about. Which printing processes are the images used for? Does it require different data in RGB and CMYK? The latter color space, which is used in offset printing for example, cannot reproduce such intense colors as we can see in RGB on a monitor. The printing process would sometimes require special colors, but does the customer want to afford them, or is it enough to post-process the data separately as CMYK? In addition, the layout, another important aspect and essential for the advertising agency or in-house media designer of the brands and companies. Will the media be created in portrait or landscape format or square? If images span multiple pages, you could run the risk of the important image content disappearing in the fold of the catalog or magazine. Do headlines and running texts have to be placed on the images? The most beautiful picture is worthless if the main image content is placed in the wrong place, and the brightest colors on a smartphone display are also worthless if they look completely different than expected in the printed advertisement, company magazine or catalog.
We could mention many more aspects here, but we would much rather prove ourselves and our more than 19 years of know-how by getting to know you in person – easily, conveniently and without obligation at your location. The best thing to do is to simply leave us your contact details and we will contact you immediately to arrange an appointment.
Our extensive experience in the field of advertising photography extends from the production of photographs for advertisements, catalogs & brochures, posters, social media campaigns, calendars, billboards / large-format posters, international advertising campaigns to high-quality photo books as customer gifts or merchandise items. A big advantage of our know-how is the more than 18 years of experience in the concrete planning and implementation of the advertising material and the necessary knowledge of the image structure for the respective subject.
It has long been essential for every company, but in times of difficult personnel recruitment, it is all the more important to do it right – the presentation of your own company! Regardless of whether it is a small business, a middle class company or a big business concern, a modern presentation paired with professional competence is indispensable. Regardless of whether it is a customer, supplier or potential applicant, the business card and figurehead of every brand is its own website. However, the visual representation of the company in its entirety has become just as important as the informal content and the modern technology behind it. From high-quality production & office space to the employees / the team, the photography of one’s own company is more important today than ever. Thanks to years of experience in advertising photography, coupled with numerous photo reportages around the world, we can guarantee a sophisticated and professional company report without forgetting the most important thing – the authenticity of the company.
In our studios in Eggenfelden with 70 – 300 sqm, we are excellently equipped for every kind of product photography from small parts to complete vehicles. Likewise, 360° images can also be realized for large vehicles using a turntable. If, for organizational reasons, it should not be possible to bring your products to us, we are always well prepared to produce them at your company with our mobile studio. In the Lookbook for advertising photography you will find numerous current impressions of our product photography.
19 Years pure Passion for Photography
Since founding the one-man business, a classic advertising agency in 2004, we can already look back on more than 19 years of passion for photography and advertising. It is due to this many years of experience and the countless productions around the world in more than 16 countries on 4 continents that we can not only offer the highest level of quality today, but also have access to an international network of professional partners for production , casting, location scouting, assistants & model agencies.
Our focus is on classic product photography, business storytelling, advertising campaigns, as well as reportage, fashion & editorials, and portrait photography. Reliability and professional, but effective “just-in-time” productions are not foreign words to us. Together with company founder Alexander von Wiedenbeck and his photography, his “seeing” and the feeling for the essentials, combined with years of experience in advertising campaigns and in-depth photo reports, the creative team around the photographer forms an uncompromising partnership for high-quality photo productions.
Our latest work in the field of product and advertising photography as well as business storytelling can be found here in the lookbook for advertising photography. In Alexander von Wiedenbeck’s look book you will also find further impressions of his fashion spreads, editorials and photo reports.
with to date
photographed RAW Images
Our first collaboration is just a phone call away.
We look forward to creating something great together with you!
BLACK BOX GALLERY® GmbH
Lauterbachstraße 77 1/2
T. +49 (0) 87 21 / 50 81 555